Welcome to my portfolio website.
Just scroll down and take a look.
Feel free to contact me for any questions :)
Photo taken by Helen Poon
Let me introduce myself.
I'm Helen Poon, a Dutch born Hong Konger. I have graduated with a Bachelor degree of Communication and Media Design at Utrecht University of Applied Sciences in The Netherlands. I have a broad interest and gained experience in Visual Design, User Experience Design, Front-end coding and E-commerce. My style of designing can be described as clean and minimalistic. Whenever I'm not designing or coding, I'm traveling the world. What's better than broadening your horizon, right? I have lived in multiple places, in different countries, but my favourite place will always be Norway. The beautiful nature and the lovely people have captured my heart. That place just simply put a smile on my face :)
Photo taken by Helen Poon
A quick preview of some of my work.
Currently, I'm working as a visual (web) designer for a Munich based e-commerce fashion company; Mytheresa. As a visual designer I have experiences with designing for both on- and offline purposes. Click
on the projects and have a
For Qixi - Chinese valentine’s day. I had to come up with a game on WeChat to gain publicity for Mytheresa. WeChat is a medium that is comparable to 'Whatsapp' and used by Chinese people in mainly China, Taiwan and Hong Kong. This game can only be played on mobile. I have created a landing page for tablet and desktop, if the user happens to open the game on another view.
For the WeChat game, I have done a research regarding existing Wechat games and Chinese valentineʼs day in general. After that, I have created a detailed concept and eventually designed the game. I have briefed the illustrator Maria Fedoseeva what I exactly wanted and she has created the illustrations for the game, which I could animate in the end. Working closely together with external developers and the content team, we were able to emerge the users in this experience.
Normally, I work in Sketch, but after discussing with the external developers for the specifications they needed, I have created everything in Photoshop in specific sizes. Besides designing and creating the game, I have also delivered a handover guide about the behaviour of the game. Due to a tight deadline, not every problem within the game has been solved. I had to make choices.
In the end, the final concept is a fun quiz to figure out what kind of ‘dream guy’ suits you. The game immerse the user to a ‘dream date’. Once the user has completed all questions, they will get the result what kind of guy suits them best and a recommended outfit for their dream date. The game and result are shareable.You can find a video of the game HERE
For Zalando, my colleague and I had to create a styleguide for our team and our stakeholders.
This styleguide includes all the elements, modules, font sizes/styles, colours etc for our
newsletters. We have created this styleguide in Sketch and eventually uploaded on Zeplin. In
this styleguide, all our developers and the designers can see for example the distances
between elements and what we can use for a certain campaign. Since we design campaigns for
16 markets, each market (country) use different elements for one campaign to create a better
experience for their own country.
For Zalando, I have created a little game. It's a test including multiple choice answers,
which you can choose. After the choices you have made, you will get the results what certain
fashion style fits you. I have created the design in Sketch. For a better experience, I have
created the design in 3 screen sizes; 320px, 920px and 1200px. It depends on what size
screen you are viewing, the website will automatically adjust the size itself. The game has
been created in multiple countries. For example The Netherlands; Click
for the game
For Zalando, I have created many newsletters for different markets (countries) and email
clients. First of all, I start writing down the elements they need per campaign. Each market
adjust the campaign to create a better experience for their own market. In reality I have to
create different modules or I'd call it 'little parts' that fit into the design, but could
also be removed, since each market create different 'targeted' campaigns that fits their own
market. Secondly, there are 46 email clients. When you design something such as a slider
(see image, on the left), it would for example work on Gmail, but not Hotmail. That means I
have to create 'fallbacks' (see image, on the right), in case a certain email client doesn't
show a slider.
For Zalando, I have created a couple Whatsapp templates. Whatsapp campaigns are still
considered quite new. People can subsribe to the Zalando Whatsapp. They will receive a
message every week either about what city they really like or inspiration how to wear a
certain outfit during day- and night. I started with writing down what they want to
communicate via the different templates and then I decided the grid and the size of the
templates and eventually the amount of product and text that can be used.
For Adam (a brand and multibrandstore of McGregor Fashion group), I had built and designed a
couple newsletters per week. When I started working there, the newsletters weren't
responsive yet. They are responsive now. I have tested and improved it a lot. We have also
done some split-runs, which means I have designed and built two (slightly) different
newsletters for the same subject, to check which newsletter would be opened or clicked
furthur more often. Testing newsletters was very common to me. I have also designed built a
couple newsletters for McGregor Fashion as well.
For Adam (a brand and multibrandstore of McGregor Fashion group), I had to co-design their
magazine with another company. They had set up the base (read: style of the magazine) and I
have adapted onto it and designed it. The magazine is divided in themes. Each theme has a
story. The main purpose of this magazine was to inspire consumers with our clothing. This
magazine has been used as an online magazine and it has been printed out as well. This
magazine was available in 46 Adam Brandstores. Besides the magazine, our marketing team has
set up a whole plan to keep inspiring people with our magazine. I have designed and built a
newsletter about the newsletter. I have worked together with our visual merchandiser and
with the help of my intern, we have created windowstreamers, instore visuals, other POS
materials and so on. This wasn't just a magazine, it was a part of a campaign. To view the
whole magazine CLICK HERE.
Premium campaign brochure
For Adam (a brand and multibrandstore of McGregor Fashion group), I had to design a brochure
for a campaign for 5 brands. Each brand had their own give-aways by spending an x amount of
money. I started by writing the options. It could be a brochure with one-fold, a two-fold
and a tri-fold. In this case, tri-fold would be the best since you can showcase each brand
per page. I started collecting the information and the images and then I started designing
it. This brochure was a DM (direct mailing) to our consumers. The brochure itself wasn't the
only thing in this campaign. I have designed and built newsletters based on the brands
including the give-aways. I have worked together with our visual merchandiser and with the
help of my intern, we have created windowstreamers, instore visuals, other POS materials and
so on. To view the whole brochure CLICK
For We Are Labels, I had to create a collage to visualize who they are and what their vision
is. I started with writing down everything about Wearelabels. The most important part was
their vision and what kind of look and feeling they wanted to show their consumers. I have
also looked in their stores and this illustration was one of the illustrations I have
For WeAreLabels, I have designed multiple windowstreamers, which are stickers that are used
on their windows. This was one of them. I have also done this for 46 Adam Brandstores, which
is a multibrandstore of McGregor Fashion group.
I have retouched WeAreLabels' photos after their photoshoots. These photos were used on their
webstore. Before(left) and After(right). I have also retouched and edited photos for
Johnnylove & McGregor Fashion group.